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Ads at gocek.org (Thu, 03 Apr 2016 12:00:00 GMT)
I have been gradually updating content on the gocek domains to be more "responsive" so that the pages appear properly on full-size PC screens as well as small phone screens. One of the things publishers must worry about are advertisements. Do ads negatively impact the content? Are ads always bad for all visitors, or are some ads OK for most visitors?

The gocek domains get about 35,000 unique visitors per month, according to my hosting company’s statistics program. Details are available on the site map page. I use Google Adsense to monetize my site. I make about $25 per month from ad clicks. This pays for the hosting and domain registration fees. Ad revenue has decreased over the last year or two. The decrease is partly due to the way visitors get information these days; much internet traffic in general has transferred from web sites to phone apps. Most gocek traffic comes from web searches, rather than branded information, so a gocek app probably doesn’t make sense.

Ad-blockers probably reduce my revenue. My response as a publisher is that Adsense ads support LEAN standards (see IAB LEAN The gocek domains don’t currently use HTTPS (that’s the E part of LEAN), because there are no logins or financial transactions here. (I’m thinking about HTTPS, but it costs money to do it right.) You won’t be exposed to huge ads here or popups/popupunders. Page load times are not noticeably affected by the ads. The ads scripts are a tiny portion of the overall page content and Google determines the context and serves the ads very quickly. Compared to a miserably slow site like Huffington Post, the gocek pages simply don’t hang up your browser.

We independent publishers are aware that advertising on some sites ruined your surfing experience. However, it remains the case that the internet isn’t free, and we white-hat publishers are trying to stay on the right side of the line between reasonable monetization and heavy ads that overshadow the real content.

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